Turn a product feature
into a useful story.

Start with the moment that matters

A feature is a capability. A content idea explains when that capability becomes useful. Begin with the work someone is trying to do, the difficulty they encounter, and the decision they need to make.

Write down the person and the situation in one sentence. “A product manager gathering feedback before planning the next release” is a more useful starting point than “people interested in productivity.”

Choose one argument

Decide what the reader should understand after the piece. Keep the argument narrow enough to support with a real workflow, a demonstration, or a specific piece of evidence.

A good opening makes that argument worth investigating. It can name a familiar problem, ask a concrete buying question, or point out a tradeoff. It should lead naturally into the explanation that follows.

Bring the product evidence

Find the documentation, screenshots, product access, or customer material that supports the idea. Show how the product behaves. Keep a source beside each factual claim so reviewers can check the work without reconstructing the research.

Give each format its own job

A social post can make the argument in a few paragraphs. A carousel can explain a sequence. An article can answer the follow up questions. An email can invite a relevant audience to take the next step.

Keep the central idea consistent while adapting the structure to the way each piece will be read.